Special Report: FCA Canada 2016 Sales Archive

FCA Canada Reports September 2016 Sales

Windsor, Ontario October 3, 2016 - FCA Canada today reported sales of 19,639 units, down 18 per cent compared with sales in September 2015 of 23,979 units. Through the year, total sales of 219,658 units are down 3 per cent compared with 226,491 sold during the same time period last year.

FCA Canada retail sales were 16,998 units in September, while fleet sales were 2,641 units. Retail sales represented 87 percent of total sales, while fleet sales were 13 percent.

Sales Highlights
Sales of the all-new Chrysler Pacifica are up 25 per cent with 501 minivans sold, compared with 401 sold the prior month. The Canadian-made, all-new 2017 Chrysler Pacifica continues to collect accolades. Last month, the Windsor, Ontario-built minivan earned a rating of Top Safety Pick+ for 2016 from the Insurance Institute for Highway Safety (IIHS). The all-new Pacifica achieved a “good” rating – the highest possible score – in each of five tests used by IIHS to evaluate crashworthiness. While the all-new Pacifica achieved top scores for crashworthiness, the best safety features are those that help drivers avoid collisions. The Chrysler Pacifica’s Automatic Emergency Braking (AEB) system earned a rating of “superior,” the highest possible grade that IIHS awards for this technology. The Pacifica’s system is called Forward Collision Warning-Plus. It features sensor-fusion technology, which combines the particular attributes of radar sensors and cameras for greater precision. The system only responds when camera and radar agree that a frontal impact appears imminent.

Dodge Challenger saw its sales increase 150 per cent to 200 units in September, compared with 80 cars sold in September 2015. Two new Dodge models will begin production this fall at the Brampton Assembly Plant. Premiered at the famed Woodward Dream Cruise in August, the new 2017 Dodge Challenger T/A and Charger Daytona are two performance-upgraded models infused with heritage style. 

For the month of September 2016, Jeep® Renegade posted the largest percentage increase of any Jeep brand model in September with 299 units sold, representing a 14 per cent increase from the same month in 2015. These results were followed by Jeep Grand Cherokee with 735 sales, representing an increase of 11 per cent for the month, compared with September 2015 results.

Looking at the Ram Truck brand, the largest increase came from Ram ProMaster City – the newest addition to the brand’s commercial vehicle lineup and contributes to the expanding, purpose-built van segment with a number of best-in-class, functional elements tied directly to commercial customer demand. Ram ProMaster City sales were up 96 per cent in September 2016 with 188 sales, compared with 96 sold in September 2015.

Sales Chart
 
FCA CANADA Sales Summary September 2016
*Reflects New Methodology
             
  Month Sales Vol % CYTD Sales   Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Compass 149 206 -28% 3,409 2,603 31%
Patriot 584 541 8% 6,762 7,930 -15%
Wrangler 1,476 1,870 -21% 15,421 16,912 -9%
Cherokee 2,357 2,853 -17% 24,457 23,229 5%
Grand Cherokee 735 664 11% 11,864 8,626 38%
Renegade 299 263 14% 3,157 1,310 141%
JEEP BRAND 5,600 6,397 -12% 65,070 60,610 7%
200 305 652 -53% 5,693 9,080 -37%
300 64 98 -35% 3,133 3,490 -10%
Town & Country 23 738 -97% 2,863 7,438 -62%
Pacifica 501 0 New 1,425 0 New
CHRYSLER BRAND 893 1,488 -40% 13,114 20,008 -34%
Dart 94 194 -52% 1,132 2,538 -55%
Avenger 0 0   0 8 -100%
Charger 159 229 -31% 3,023 3,872 -22%
Challenger 200 80 150% 2,764 2,374 16%
Viper 0 3 -100% 46 102 -55%
Journey 1,199 1,941 -38% 12,759 19,112 -33%
Caravan 3,942 4,021 -2% 40,652 34,549 18%
Durango 395 140 182% 5,133 2,904 77%
DODGE  BRAND 5,989 6,608 -9% 65,509 65,459 0%
Ram P/U 6,655 8,689 -23% 70,865 71,371 -1%
Cargo Van 0 4 -100% 0 834 -100%
ProMaster Van 144 210 -31% 1,875 1,951 -4%
ProMaster City 188 96 96% 1,348 1,408 -4%
RAM BRAND 6,987 8,999 -22% 74,088 75,564 -2%
Alfa 4C 1 10 -90% 71 77 -8%
ALFA BRAND 1 10 -90% 71 77 -8%
500 60 371 -84% 765 2,589 -70%
500L 8 36 -78% 236 1,742 -86%
500X 38 70 -46% 636 442 44%
Spider 63 0 New 169 0 New
FIAT BRAND 169 477 -65% 1,806 4,773 -62%
TOTAL FCA CANADA 19,639 23,979 -18% 219,658 226,491 -3%
             
    Total Car & MPV 5,420 6,432 -16% 61,972 67,859 -9%
    Total UV's 7,232 8,548 -15% 83,598 83,068 1%
    Total Truck & LCV 6,987 8,999 -22% 74,088 75,564 -2%

 
Method of Determining Monthly Sales. Beginning with the July 2016 sales report, FCA Canada sales numbers have been calculated using a new sales reporting methodology, which is described in more detail in the explanatory note issued on September 1, 2016. Sales by dealers are derived from the New Vehicle Delivery Report, or NVDR system and reported upon the first sale reported in the NVDR system. Under the new reporting methodology, fleet sales are recorded as sales upon shipment by FCA Canada of the vehicle to the customer or end user.  

*Following the September 1 announcement, FCA Canada performed a further detailed analysis of sales under the new methodology and has made adjustments in its reported Canadian sales for the periods presented in that announcement. Those revisions, which in aggregate correct a small overreporting across the 2011-2016 period, included adjustments of less than 3.9% in any single month; 0.5% in any single year and 0.08% over the entire period. The updated monthly sales figures are available on the FCA North America media website at www.media.fcanorthamerica.com.
 

About FCA Canada
Founded as the Chrysler Corporation in 1925, FCA Canada Inc. is based in Windsor, Ontario, and celebrates its 95th anniversary in 2020. FCA Canada is a wholly owned subsidiary of FCA US LLC, a North American automaker based in Auburn Hills, Michigan and member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies.  FCA Canada has approximately 440 dealers and sells Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo brands, as well as the SRT performance designation. The company also distributes Mopar and Alfa Romeo parts and accessories. In addition to its assembly facilities, which produce the Chrysler Pacifica, Chrysler Pacifica Hybrid and Dodge Grand Caravan (Windsor), Chrysler 300, Dodge Charger and Dodge Challenger (Brampton), FCA Canada operates an aluminum casting plant in Etobicoke, a research and development centre in Windsor, and has sales offices and parts distribution centers throughout the country.