Dealers Newsroom

FCA Dealers Embrace Online Retailing Experience

May 1, 2020 More than one-third of FCA U.S. dealers and all of the Chrysler, Dodge, Jeep®, FIAT and Alfa Romeo brand websites are now giving consumers the option to shop and purchase new vehicles from the comfort of their own homes through the Online Retailing Experience (ORE).

FCA Announces 'Drive Forward' Initiative, Offering Incentives and Support to Consumers

April 1, 2020 In an effort to alleviate shopping concerns and to chart a path for better days ahead, FCA is launching its “Drive Forward” initiative. Starting today, April 1, Chrysler, Dodge, Jeep®, Ram Truck, FIAT and Alfa Romeo brands will offer 24/7 support and well-qualified buyers can get 0% financing for 84 months and no payments for 90 days on select FCA 2019 and 2020 models.

Winners Circle is Latest Minority-owned Dealership to Open Through FCA Investment Program

February 14, 2020 Jarryd Carver, 33, purchased Pomoco Chrysler Dodge Jeep Ram earlier this month with the help of the Dealer Market Investment Program, which works to increase the participation of women and minorities in the company's network of about 2,600 U.S. dealers. Candidates for the program must show demonstrated leadership skills, financial acumen and customer satisfaction, as well as a proven track record of exceptional sales performance. 

FCA Launches Dealer Diversity Website

January 15, 2020 FCA has launched a new Dealer Diversity site designed to support and expand the number of dealerships owned and operated by minorities and women. The goal of the www.MinorityDealers.com website is to increase awareness of FCA Dealer Network Diversity initiatives, attract qualified minority dealer candidates and launch FCA’s Women Dealers Retail Focus.

Dodge Powers Past 500 Million Horsepower Goal Two Months Ahead of Target

October 22, 2019 The industry-exclusive “Dodge Power Dollars” program, which gives customers across the United States who purchase any 2019 Dodge Challenger, Dodge Charger or Dodge Durango a $10 per horsepower cash allowance, has blown past its initial goal of growing to 500 million horsepower by the end of the year, more than two months ahead of its goal.

New Wrap to Promote Auto Technician Training

October 18, 2019 Automotive technician training will receive some nationwide attention this weekend thanks to a new car wrap that will be on display at the AAA Texas National Hot Rod Association (NHRA) FallNationals this weekend. 

FCA US Announces 407 Dealerships Earn Customer First Award for Excellence Certified by J.D. Power

March 11, 2019 FCA US LLC announced today that 407 Chrysler, Jeep®, Dodge, Ram and FIAT dealerships have earned the 2019 Customer First Award for Excellence Certified by J.D. Power.

FCA US Expands Technician Training Program, Launches “Assemble Your Future” Campaign

January 25, 2019 The Mopar Career Automotive Program (CAP), an FCA US LLC initiative aimed at developing the next-generation of service technicians, launched one of the industry’s largest networking campaigns, designed to link students with potential career opportunities.

Brightening the New Year: FCA US Sheds Light on “Smart” LEDs

January 7, 2019 FCA US LLC installs intelligent lighting systems in more than half of its manufacturing facilities, two Mopar Parts Distribution Centers and 87 dealerships, including two metro Detroit operations, Jefferson North Assembly Plant and Warren Stamping Plant, helping drive down energy costs by at least 50 percent and improving employee productivity by making the spaces responsive to the needs at each workspace.

Largest U.S. Ram Dealership Celebrates Grand Opening

September 7, 2018 HW Hunter Ram of The West Truck Center celebrates the grand opening today of its 40,000-square-foot Ram facility, which is now the largest Ram stand-alone dealership in the country by size.

FCA Launches U.S. Dealer Market Investment Program

July 9, 2018  FCA US LLC introduces a new program aimed at identifying, developing and placing dealer candidates as it works to strengthen and enhance its U.S. dealership network. The Dealer Market Investment Program will cultivate and provide financial support to proven, high-potential individuals who want to operate a Chrysler-Dodge-Jeep-Ram or Alfa Romeo-Maserati dealership, but have limited funds.

NADA Partners With National Safety Council on Vehicle Recall Campaign

March 27, 2018 The National Automobile Dealers Association joined with the National Safety Council in support of its Check To Protect campaign, designed to educate the public about the importance of addressing open vehicle recalls.

FCA US Announces 387 Dealerships Earn Customer First Award for Excellence

March 19, 2018 FCA US LLC announced today that 387 Chrysler, Jeep®, Dodge, Ram and FIAT dealerships have earned 2017 Customer First Awards for Excellence. These 387 dealerships succeed the inaugural group of 124 dealerships who earned their certification in 2016.

Mopar Announces 2018 “Top Tech” Award Recipients

March 19, 2018 Mopar recently announced its lineup of 2018 Mopar “Top Tech” award winners, part of the program’s mission to identify and recognize elite dealership technicians. The 100 Mopar “Top Tech” award winners were chosen from more than 26,000 eligible candidates throughout the FCA US LLC dealership network.

Chrysler Brand Teams Up With National PTA to Support Schools Across the Country Through ‘Cars 4 Classrooms’ Program

September 18, 2017 The Chrysler brand announced today that it has become a Proud National Sponsor of National PTA, the nation’s oldest and largest child advocacy association. As part of the collaboration, the Chrysler brand and National PTA will support local PTAs across the country in promoting family engagement in education and raising funds for their schools through the Chrysler “Cars 4 Classrooms” fundraising program, featuring the all-new Chrysler Pacifica.

FCA US Fleet Product Preview to Visit 24 Cities

May 5, 2017 FCA US LLC fleet customers across the nation will have the opportunity to drive a variety of Chrysler, Jeep®, Dodge, Ram Truck and Fiat vehicles during the upcoming 2018 model-year FCA Product Preview.

FCA US Dealers to Brighten the Night for Customers

January 6, 2017 FCA US LLC dealerships are brightening the night for their customers who shop for new cars and trucks after sundown. FCA US has launched its “FCA Bright Initiative” that will not only provide customers and dealership employees with a brighter and safer environment at night, but also slash a dealership’s total electricity costs by up to 50 percent through the installation of new Light-Emitting Diode (LED) lighting.

Ram Hosts Giant Dallas-area Laramie Longhorn Dealer Drive-away Event

November 15, 2016 To celebrate the Texas Auto Writers Association award for Luxury Pickup Truck of Texas, more than 400 Ram dealers from across the southwest converged on the Dallas-Fort Worth area, and as a result will be among the first to deliver the updated 2017 Ram 1500 Laramie Longhorn to customers looking for the ultimate definition of a luxury truck.

FCA US LLC Explanatory Note on Sales Reporting Process

July 26, 2016 Recent press reports have raised questions about the manner in which FCA US reports vehicle unit sales data on a monthly basis. These reports have mistakenly suggested that potential inaccuracies in the monthly data somehow impact the integrity of FCA’s reported revenues in its financial statements.

FCA US Announces First Dealerships to Earn Customer First Award for Excellence

July 21, 2016 An inaugural group of 124 Chrysler, Jeep, Dodge, Ram and FIAT dealerships have earned the 2016 Customer First Award for Excellence.

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© 2020 FCA US LLC. All Rights Reserved.
Chrysler, Dodge, Jeep, Ram, Mopar and SRT are registered trademarks of FCA US LLC.
ALFA ROMEO and FIAT are registered trademarks of FCA Group Marketing S.p.A., used with permission.

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