Heritage Newsroom

Chrysler Brand Heritage Chronology

It all began in 1875 ... Kansas-born Walter Chrysler, son of a locomotive engineer, was connected to the transportation industries throughout his life.

1984 Plymouth Voyager Minivan: The Garageable Revolution

February 4, 2019 Introduced in 1984, Chrysler’s truly revolutionary front-wheel-drive minivans were an instant success – attractive and practical alternatives to the traditional station wagon and full-sized vans.

FCA US Celebrates 35 Years of Innovation with Extensive List of Minivan Firsts

February 4, 2019 As the first company to introduce the minivan and through six generations of the vehicle, FCA US has innovated 115 minivan-firsts  – 37 of those innovations coming from the Chrysler Pacifica and Pacifica Hybrid.

Chrysler Brand Celebrates 90 Years of Style, Engineering Innovation and Groundbreaking Products

September 22, 2015 Chrysler Six, Airflow, Imperial, New Yorker, 300 and Town & Country are just some of the nameplates that mark the rich history of the Chrysler brand. 2015 marks the 90th anniversary of Chrysler, which was founded on June 6, 1925, by Walter P. Chrysler. Chrysler represents more than a brand – it symbolizes the people behind the products, and the influence of its founder can still be felt today.

30 Years of Innovation Is Just the Beginning

September 3, 2013 After 30 years, Chrysler Group LLC minivans have a lot to be proud of. Since introducing the segment in 1983, Chrysler minivans have sold 13.5 million units, dominated minivan sales, won more than 320 awards and topped all competitors with 78 segment-first innovations. 

Chrysler Brand Celebrates Historic Imported from Detroit Achievements

January 11, 2013 Proudly commending both the Chrysler brand’s and the City of Detroit’s history are the Chrysler 300 Motown Edition and a one-off Chrysler 300S that recognizes the 50th anniversary of the legendary Chrysler Turbine and its signature bronze hue. Both Chrysler flagship sedans will debut next week at the most apropos venue, the 2013 North American International Auto Show.

Chrysler Town & Country Minivan Product Heritage

While the all-new Chrysler Town & Country is correctly defined as a modern-day “multipurpose vehicle,” its lineage dates to the large station wagons of the Thirties. Derived from the “depot hacks” of the Twenties, which were created to carry passengers and considerable amounts of luggage to and from railroad depots, the first rear-tailgate station wagons consisted of wooden bodies built by independent manufacturers mounted atop standard production chassis.

2008 Chrysler Sebring Convertible Product Heritage

March 30, 2007 When Americans think of convertibles, they think of the Chrysler Sebring Convertible — and little wonder. Just when it seemed the convertible was lost forever a quarter-century ago, Chrysler brought it back with panache — and the vehicle that evolved from that revolutionary gesture has been an American favorite ever since.

Chrysler Sebring Product Heritage

Chrysler Group’s design and engineering leadership in the D-segment may be directly traced to its pioneering development work in the evolving compact car segment of the late 1950s.

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