Download Print Press Kit: 2007 Chrysler Pacifica, What's New for '07 2007 Chrysler Pacifica: Market Position and Advantages Auburn Hills, Mich. August 31, 2006 - MARKET POSITION The Chrysler Pacifica appeals to reach the more than 2.3 million consumers who move between traditional vehicle segments each year. The Chrysler Pacifica appeals primarily to active families with older children at home who want a vehicle with premium amenities that handles like a car, yet has sport utility-like capability, the roominess of a minivan and an upscale appearance for a price that makes sense. DEMOGRAPHICS Primary target Gender: Female, married Age: 35-50 Median Annual Household Income: $85,000 Education: College Grad (80%)80 percent college graduates Household: married; children 10+ years old Secondary target Gender: Male (60 percent) married Age: 55+ Median Annual Household Income: $60,000 Education: College Grad (45%)45 percent college graduates Household: married, empty nesters MARKET ADVANTAGES Offering the capability of all-wheel drive in a stylish vehicle with the flexibility and utility of an SUV or minivan but the fuel economy and safety of a passenger car. The 2007 Chrysler Pacifica is perfectly positioned for active individuals and families who want to arrive at their destination in style. With abundant standard safety features including all-row, side-curtain air bags; Electronic Stability Program; traction control; driver’s side inflatable knee blocker; and Brake Assist and luxury amenities including in-dash navigation and ParkView Rear Back-up Camera, first-class seating including heated first- and second-row leather seats, dual-zone temperature controls, UConnect Hands-free Communication System that is Bluetooth compatible and SIRIUS Satellite Radio., the new 2007 Chrysler Pacifica fits in at the country club or the soccer field Rated five stars for front- and side-impact, and four stars (the highest among vehicles tested in its class) for rollover by NHTSA The 2007 Chrysler Pacifica offers an inspired driving performance to match its stylish design, clever flexibility and premium amenities What's New for '07