Download Print Press Kit: 2007 Chrysler Aspen, What's New for '07 2007 Chrysler Aspen: Market Position and Advantages Auburn Hills, Mich. August 31, 2006 - Market Position The Chrysler Aspen is the right premium SUV at the right time. Aspen is the newest arrival, with more style, looks, technology and comfort all at a great value – the perfect package for individuals seeking a premium sport-utility vehicle. For these buyers, owners and intenders who are having second thoughts about sport utilities, the Aspen offers guilt-free indulgence. The Aspen is not too big, possesses fuel-saving technology and has the same premium amenities and looks of luxury competitors but for thousands of dollars less. Demographics Gender: 55 percent male/45 percent female Age: 45-55 Median Annual Household Income: $100,000 Household: 85 percent married Market Advantages Most affordable premium SUV – alternative to competitors including the Cadillac Escalade, Lexus GX 470 and Lincoln Navigator, offering equal or better content Best-in-class power – 5.7-liter HEMI® V-8 engine features 335 horsepower and 370 lb.-ft. of torque Premium convenience and safety amenities – available power rear liftgate, remote start, rear-seat DVD entertainment system, full-screen navigation radio, SIRIUS Satellite Radio, standard Electronic Stability Program (ESP), ParkSense™ and Tire Pressure Monitoring (TPM) system Elegant Chrysler design – signature Chrysler chromed grille, winged badge and sculpted hood; available 20-inch chromed wheels and eye-catching chromed accents Spacious and agile – combines seating for up to eight adults, and class-leading cargo volume with the refinement, drivability and efficiency of smaller full-size SUVs