April 18, 2014 , Auburn Hills, Mich. - The Dodge brand is celebrating its 100th anniversary with a new video starring centenarians, which debuted Thursday, April 16 during the New York International Auto Show and has quickly become a viral hit amassing more than 4,444,714 views in less than 24 hours - surpassing the 24-hour record views previously held by such Chrysler Group iconic Super Bowl commercials as "Born of Fire" (790,258), "Farmer" (542,817), "Whole Again" (321,798), "Halftime in America" (444,420) and "America's Import" (246,603).

Dodge Brand President and CEO Tim Kuniskis revealed the spot as part of the highly anticipated reveals of the brand's all-new 2015 Dodge Challenger and Dodge Charger. The original video went online at 11:30 a.m. EST, with a "Director's Cut" posted at 3 p.m. ET, on April 16 on the brand's social media channels, including Facebook, Twitter and YouTube, and it quickly went viral.
 
To commemorate the brand's century mark, the ad honors centenarians and celebrates their 100 years, giving them voice to offer hard-earned words of wisdom to viewers: "I want to tell the world what I have learned." "Learn from your mistakes." "Live for now." "Because life is good, you make it good." "There are miracles all around you." As the spot progresses, their words begin to take on more attitude and defiance, as the sounds of an engine roars in the background. "Keep your eyes open and sometimes your mouth shut." "Be Strong." "Don't complain." "Don't always do what you're told to do." "Don't be afraid." "Suck it up!" "Hesitate and you lose!" "Be a bad boy!" "Raise hell!" "Put your pedal to the medal." "Live fast!" "And never, ever, forget where you came from."
 
"You learn a lot in 100 years," says on-screen copy, as a 2015 Challenger screeches out of the frame. "Dodge. Born 1914." 
 
"This video shows the power of storytelling and human connection at its best," said Olivier Francois, Chief Marketing Officer of Chrysler Group LLC. "It has aired online only, without television or print support, and has already smashed records, reaching more than 4 million viewers in less than one day. There is no other brand that could do 'Wisdom' because there's only one Dodge. It has a DNA that's just not like the others. And, like the centenarians featured in this video, it's got 100 years of attitude behind it."
 
The video is also in the running for Adweek's Top 5 Commercials of the week.  Viewers can vote here:  http://www.adweek.com/news/advertising-branding/adweeks-top-5-commercials-week-april-11-18-157091
 
Click here to view the videos:
Director's Cut: http://youtu.be/-ncjRfmYFu4

Original: http://youtu.be/uKoTpcs8ip8

Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.

2021 marks the year that Dodge is distilled into a pure performance brand, offering Hellcat-powered, 700+ horsepower SRT versions of every model across the lineup. For the 2021 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the new 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the new 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever. Combined, these three muscle cars make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup. 

In June 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). Dodge is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
 
Follow Dodge, SRT and FCA news and video on:  
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
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