Press Kit: 2007 Chrysler Sebring, What's New for '07

MARKET POSITION

Chrysler Sebring sedan is inspiration for the common car, with more style, more craftsmanship, more performance and value.

Following in the footsteps of the runaway blockbuster hit Chrysler 300, which signaled the return of the great American car, the Chrysler brand once again shatters another long-established automotive paradigm that a mid-size car from an American company can’t be competitive with the imports with the introduction of the all-new 2007 Chrysler Sebring mid-size sedan. Chrysler Sebring sedan features unexpected levels of craftsmanship, style and performance at a surprisingly affordable price.

DEMOGRAPHICS

• Gender: Female 55 percent/Male 45 percent
• Age: Trailing Baby Boomers – 35-55 years old
• Median Annual Household Income: $65,000
• Married: 70 percent
• Household: Mostly married and well-educated. Many have small families with one or two children. Epicurean, young thinking, open-minded, self-confident, conservative nature, passion for life, down-to-earthy. While middle and upper-middle class, their lives are active, simple, yet stylish. Their self image is grounded in their accomplishments and future prospects.
• Education: 60% college graduate

MARKET ADVANTAGES

Chrysler Sebring distinguishes itself in the market by having a higher level of style, refined craftsmanship and performance and driving dynamics than other vehicles in the mid-size-car segment.

The 2007 Chrysler Sebring features a cutting-edge Harmon/Kardon information, entertainment and safety navigation audio system that raises the bar on in-vehicle communications. This bets-in-class next-generation navigation radio features a 6.5-inch Thin Film Transistor (TFT) Display with a touch-screen panel that can support 65,000 colors, providing a three-dimensional appearance to graphics and animation capability, as well as multiple font sizes and styles. The system follows voice-activated commands, and includes many new features for music, sound, movies and personalized picture displays, including:

• A 20 gigabyte hard disc drive that includes Music Juke Box for organizing music and pictures to the hard drive
• Universal Serial Bus (USB) provides both MP3 connectivity and downloading of WMA, MP3 and JPEG files onto the hard drive
• GraceNotes database installed on the hard disk drive, which provides song identification, including title, composer, artist and title
• Playlist creation capability to provide easy access to files
• Voice memo recording, which allows a message up to three-minutes long to be recorded using the microphone integrated into the rearview mirror
• Radio screen, which can display movies when the Sebring is moving at speeds below 5 mph
• SIRIUS® Satellite Radio, which provides customers with 100 channels of the best music, entertainment and information coast-to-coast, commercial free, 24 hours a day
• UConnect™ Hands-free Communication uses Bluetooth® technology to provide voice-activated wireless communication between the occupants’ compatible cell phone and the vehicle’s onboard receiver. The hands-free option promotes safety, freedom, value and flexibility

In addition to this cutting-edge navigation radio, the 2007 Chrysler Sebring also offers a unique combination of features not available on other mid-size competitors, including:

• YES Essentials® stain resistant, odor resistant, anti-static seat fabric
• Available DVD rear-seat entertainment system Includes AM/FM Stereo Radio with MP3 Capable CD/DVD Player, six-disc CD/DVD Changer and Sirius™ Satellite Digital Audio Radio)
• Heated/cooled front cupholder for keeping cool beverages cool and hot beverages hot. Cupholder can heat beverage to 140 degrees F or to nearly freezing at 35 degrees F
• Light-emitting Diode (LED) interior lighting with high-focus white lights in both the front and rear seats
• Auxiliary audio input jack for MP3 connectivity on all audio systems
• MP3 play capability
• Automatic temperature control
• Available remote start
• Express up/down front windows on the key fobs
• Standard 60/40 fold-flat rear seat
• Available heated cloth front seats
• Available heated leather seats
• Available fold-flat front passenger seat
• Cabin air-filtration system
• Sliding center console armrest bin with dual bin front seat storage
• Available trunk organizer
• HomeLink® Universal Garage Door Opener

Chrysler Sebring offers class-leading safety features, with many standard items not typically found in the mid-size-car segment, including:

Advanced multi-stage front air bags provide nearly instantaneous occupant protection by matching air bag output to crash severity

Anti-lock Brake System (ABS): Senses and prevents wheel lockup, offering improved steering control under extreme braking and/or slippery conditions

Available Auto-dimming rearview mirror:

Available Electronic Stability Program (ESP) and Traction Control assists the driver in maintaining vehicle directional stability by applying selective braking and throttle control to control oversteer, understeer and to maintain traction during acceleration on slippery surfaces (late availability)

Belt Alert™ provides an audible and visual warning to alert drivers when their seat belt is unfastened

Brake Assist (included with ESP) ensures 100 percent brake efficiency during panic brake situations

Child Seat Anchor System [Lower Anchors and Tethers for CHildren (LATCH)]: Eases installation of compatible aftermarket child seats

Daytime Running Lamps:

Front-seat-mounted side air bags deploy for enhanced thorax protection during a side impact

Remote Keyless Entry: Locks and unlocks doors, and turns on interior lamps. If the vehicle is equipped with a vehicle-theft security alarm, the remote also arms and disarms that system

Sentry Key® Engine Immobilizer: Utilizes an engine key that has an embedded transponder with a preprogrammed security key code to shut the engine off after a few seconds if the correct key is not inserted

Side guard door beams in front and rear doors provide occupant protection during a side impact

Standard side-curtain air bags deploy from the headliner to provide two rows of side-impact protection to outboard occupants

Structural safety cage protects occupants by managing and controlling energy in the event of an impact

Tire Pressure Monitoring (TPM) alerts the driver to low pressure tire(s) by a warning light in the instrument cluster. A premium system displays individual tire pressure, available with the Electronic Vehicle Information System

UConnect™ Hands-free Communication: Uses Bluetooth® technology to provide voice-activated wireless communication between the occupants’ compatible cell phone and the vehicle’s onboard receiver. The hands-free option promotes safety, freedom, value and flexibility