Press Kit: 2007 Dodge Caliber SRT4, What's New for '07

2007 Dodge Caliber SRT4: Market Position and Advantages

Auburn Hills, Mich. August 31, 2006 -

MARKET POSITION
Dodge Caliber SRT4 sets a new benchmark in the sport-compact performance market, with its SRT attributes of functional, performance-oriented styling, world-class ride and handling, race-inspired interior appointments, benchmark braking and an SRT-engineered, 2.4-liter turbocharged engine that creates 300 horsepower (224 kW) resulting in a 0-60-mph time in under 6 seconds.

DEMOGRAPHICS

  • Gender: Primarily male
  • Median Age: 35
  • Annual Household Income: $45,000 to $60,000
  • Education: 35 percent college graduates

MARKET ADVANTAGES

  • High-caliber performance: 300 horsepower (224 kW) — 85 hp more than original Dodge SRT4, resulting in a 0-60-mph time in under 6 seconds
  • Benchmark performance at the best price
  • Dominates the sport-compact performance market
  • The Dodge Caliber SRT4 is for the enthusiast who wants the all-around performance of a true “tuner car” right from the manufacturer



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