Dodge//SRT Launches ‘Dodge Power Dollars,’ Rewards Enthusiasts Who Want More Power

Innovative industry-exclusive program gives customers $10 per horsepower cash allowance toward the purchase of any 2019 Dodge Challenger, Dodge Charger or Dodge Durango
  • Unrivaled performance now more attainable than ever before
  • Offer builds on record sales year for the Challenger in 2018; Charger on pace to lead the U.S. large car segment for three years running in 2019; Durango on pace to have its best calendar-year sales total since 2005
  • “Dodge Power Dollars” starts Aug. 1
  • Dodge//SRT is supporting “Dodge Power Dollars” with new creative highlighting the brand’s unmatched power and performance
August 1, 2019 , Auburn Hills, Mich. -  Dodge//SRT horsepower is now more attainable than ever before by way of an innovative new national sales promotion called “Dodge Power Dollars” that rewards passionate enthusiasts who crave more power.

Sales of the Dodge Challenger hit an all-time high in 2018; Charger is on pace to lead the U.S. large car segment for three years running in 2019; and Durango is on pace to have its best calendar-year sales total since 2005. Still, Dodge//SRT isn’t resting. In fact, just the opposite. Starting Aug. 1, customers across the United States who purchase any 2019 Dodge Challenger, Dodge Charger or Dodge Durango will get a $10 per horsepower cash allowance.

“Since bringing the Charger and Challenger back to market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Dodge has more horsepower than anyone else, and we want to share it and give those who have always wanted more the ability to get more. The goal is to grow to a half-billion horsepower before the end of the year. This is what we believe John and Horace Dodge would want us to do.”  
 

Every 2019 Dodge Challenger, Charger and Durango will receive $10 per horsepower cash allowance, ranging from SXT and GT models with Pentastar V-6 efficiency and available all-wheel-drive (AWD) capability to the Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV, the Dodge Charger SRT Hellcat, the most powerful and fastest mass-produced sedan in the world, and the Challenger SRT Hellcat Redeye, the quickest, fastest and most powerful muscle car.

Examples include:
 
Challenger
Model Horsepower Cash allowance
Hellcat Redeye 797 $7,970
Hellcat 717 $7,170
R/T Scat Pack 485 $4,850
R/T 375 $3,750
GT AWD 305 $3,050
GT 305 $3,050
SXT AWD 305 $3,050
SXT 305 $3,050
 
Charger
Model Horsepower Cash allowance
Hellcat 707 $7,070
Scat Pack 485 $4,850
R/T 370 $3,700
GT 300 $3,000
SXT AWD 300 $3,000
SXT 292 $2,920
 
Durango
Model Horsepower Cash allowance
SRT 475 $4,750
R/T 360 $3,600
Citadel 295 $2,950
GT 295 $2,950
SXT 293 $2,930

Dodge//SRT is supporting “Dodge Power Dollars” with new creative highlighting the brand’s unmatched power and performance. A 30-second spot begins airing across TV, digital and Dodge social channels this week.
 

Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger.

The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world’s quickest and most powerful muscle car led by the all-new, all-electric 2024 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine.

Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever, and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

Contact Information

Kristin Starnes
Office: (248) 512-0889
Cell: (248) 202-9906
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