Special Report: FCA Canada 2019 Sales Archive

FCA Canada Reports Fourth-quarter and Full-year Sales

  • Ram brand posts second best sales year on record, surpassing 100,000 units
  • Jeep® Grand Cherokee and Jeep Wrangler set new annual sales records
  • Jeep Wrangler sets new fourth-quarter sales record
  • Fourth quarter total sales of 44,427, rise 14 per cent
Windsor, Ontario January 3, 2020 - FCA Canada closed the fourth quarter of 2019 with a significant sales increase of 14 per cent. For the full year, 223,101 vehicles were sold, with Ram brand leading the charge, achieving six-figure sales.

"The fourth-quarter and full-year sales results for 2019 reinforce the particular strengths of our Ram and Jeep® brands,” said Reid Bigland, FCA Canada President and CEO. “It’s our focus on building great products that have delivered not only Ram brand’s second best sales year on record, but also the best year ever for Jeep products like the legendary Wrangler and Grand Cherokee.” 
 
Sales Highlights
The fourth quarter of 2019 represented a 27 per cent sales increase for Ram brand. Sales were 22,452, as compared with sales of 17,702 in the same period of 2018.

Within the brand, total Ram pickup truck sales totaled 21,439, an increase of 28 per cent over the fourth quarter of the prior year.
 
For 2019 calendar year, total Ram brand sales rose 14 per cent, notably cresting 101,000 units, leading to the aforementioned second best sales year on record.
 
For Jeep brand, the final three months of 2019 were highlighted by a sales increase of 10 per cent, totaling 13,767 units. This was led by the iconic Jeep Wrangler, up 57 per cent for a new fourth-quarter record.

Two multi-award-winning Jeep products also set record calendar-year sales: Jeep Grand Cherokee saw its sales rise 38 per cent to 19,459 units, versus 14,104 in 2018, and the iconic Jeep Wrangler grew its annual sales by 4 per cent to 25,659 units.

SALES CHART
 
Canada Sales Summary OCTOBER-DECEMBER 2019

 
  Q4 Sales Vol % CYTD Sales Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Compass 1,218 1,483 -18% 7,652 9,433 -19%
Patriot 0 0 N/A 0 2 -100%
Wrangler 5,205 3,307 57% 25,659 24,616 4%
Gladiator 770 0 New 1,950 0 New
Cherokee 2,375 3,615 -34% 14,687 22,246 -34%
Grand Cherokee 4,092 3,942 4% 19,459 14,104 38%
Renegade 107 193 -45% 664 1,193 -44%
JEEP BRAND 13,767 12,540 10% 70,071 71,594 -2%
300 123 262 -53% 1,949 3,512 -45%
200 0 0 N/A 1 0 N/A
Pacifica 609 670 -9% 3,731 5,997 -38%
CHRYSLER BRAND 732 932 -21% 5,681 9,509 -40%
Dart 0 0 N/A 1 4 -75%
Charger 164 560 -71% 3,425 4,918 -30%
Challenger 182 308 -41% 2,041 2,274 -10%
Viper 1 3 -67% 2 9 -78%
Journey 201 766 -74% 2,184 5,779 -62%
Caravan 5,166 4,802 8% 27,382 32,266 -15%
Durango 1,538 1,082 42% 9,220 6,950 33%
DODGE  BRAND 7,252 7,521 -4% 44,255 52,200 -15%
Ram P/U 21,439 16,755 28% 96,763 84,876 14%
ProMaster Van 969 805 20% 4,483 4,165 8%
ProMaster City 44 142 -69% 725 543 34%
RAM BRAND 22,452 17,702 27% 101,971 89,584 14%
Giulia 44 77 -43% 242 510 -53%
Alfa 4C 3 7 -57% 39 50 -22%
Alfa Stelvio 114 127 -10% 458 843 -46%
ALFA BRAND 161 211 -24% 739 1,403 -47%
500 20 38 -47% 117 270 -57%
500L 0 1 -100% 12 13 -8%
500X 13 10 30% 50 79 -37%
Spider 30 50 -40% 205 285 -28%
FIAT BRAND 63 99 -36% 384 647 -41%
TOTAL FCA CANADA 44,427 39,005 14% 223,101 224,937 -1%
 
 

FCA Canada
Founded as the Chrysler Corporation in 1925, FCA Canada Inc. is based in Windsor, Ontario, and celebrates its 95th anniversary in 2020. FCA Canada is a wholly owned subsidiary of FCA US LLC, a North American automaker based in Auburn Hills, Michigan and member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies.  FCA Canada has approximately 440 dealers and sells Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo brands, as well as the SRT performance designation. The company also distributes Mopar and Alfa Romeo parts and accessories. In addition to its assembly facilities, which produce the Chrysler Pacifica, Chrysler Pacifica Hybrid and Dodge Grand Caravan (Windsor), Chrysler 300, Dodge Charger and Dodge Challenger (Brampton), FCA Canada operates an aluminum casting plant in Etobicoke, a research and development centre in Windsor, and has sales offices and parts distribution centers throughout the country.