December 13, 2016 , Auburn Hills, Mich. - Winter driving has never been this much fun as Dodge proves in its first ad for the new Dodge Challenger GT, America’s first and only all-wheel-drive muscle coupe.
 
Russia,” a 30-second spot that debuts this week, showcases how Dodge Challenger enthusiasts can now have the confidence to drive their muscle cars all year round, no matter the weather conditions. It was shot on location in Alaska where the Challenger GT was put to the test on snowy, icy and winding roads.
 

“The winter driving capability of the new Challenger GT had to be shown in a way that only Dodge can do," said Olivier Francois, Chief Marketing Officer, FCA – Global. "Bringing together the power and performance of the world’s first all-wheel-drive muscle coupe, a daunting Alaskan landscape and an adrenaline-filled soundtrack is what makes this ad so special.”

“With its iconic muscle car design, 305 horsepower and all-wheel-drive capability, the new Dodge Challenger GT is now the most exciting all-weather daily driver – even if you live in Alaska,” said Tim Kuniskis, Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “With the Challenger GT joining the Dodge Charger AWD, Dodge offers the only cars that combine that visceral muscle car attitude without sacrificing practicality and all-weather security.”
 
Dodge will be conducting a takeover on Twitter on Dec. 13 to showcase how the Challenger GT owns the winter season. The brand will take to the social airwaves using #HowToOwnTheSeason to showcase the all-weather capability of the muscle coupe and to encourage users to share what it is that they do to “own the holiday season.” The spot can also be seen on the brand’s YouTube, Facebook, Twitter and Instagram pages.
 
In addition, “Russia” begins airing this week on broadcast and cable TV, including NBC’s “Dateline” (Dec. 16) and CBS NFL football (Dec. 18). The ad also runs in enthusiast programming, such as Discovery Channel’s “Fast N’ Loud” and “Vegas Rat Rods;” Velocity’s “Custom Cars” and “Boy Toys;” and BBC America’s “Top Gear.”
 
"Russia" Description
In keeping with the Dodge brand persona of being “loud,” both literally and figuratively, “Russia” plays off the fact that there is a part of Alaska where you can almost see Russia. Set to a legendary soundtrack, the Dodge Challenger GT flexes its performance car muscle as it cuts through a breathtaking landscape of snow- and ice-covered roads and curving mountainous terrain.
 
The spot was shot on location in Alaska to authentically capture the performance, power and all-weather capability of America’s first AWD muscle coupe in what, up until now, were less than ideal muscle car conditions.
 
With trademark Dodge irreverence, the Kevin Yon voiceover says, “There’s a place in America where you can almost see Russia … which means there’s a place in Russia where you can definitely HEAR America.” The spot closes with the brand’s tagline “Domestic. Not Domesticated.”
 
Russia” was created in partnership with full-service advertising agency Doner.
 
About Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge proudly offers a complete lineup of performance vehicles that stand out in their own segments. For 2020, Dodge literally expands its high-performance Charger model lineup, adding a Widebody exterior to America’s only four-door muscle car. The 2020 Dodge Charger SRT Hellcat maintains its reign as the most powerful and fastest mass-produced sedan in the world. 
 
The 2020 Dodge lineup also features the 2020 Dodge Challenger SRT Hellcat Redeye, 2020 Dodge Challenger SRT Hellcat, the Challenger R/T Scat Pack Widebody and the 2020 Challenger R/T Scat Pack 1320. The 2020 Dodge Durango SRT, the fastest, most powerful and most capable American three-row SUV, completes the brand's performance lineup. These visceral performance models join a 2020 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger.  Dodge is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
 
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