November 12, 2014 , Auburn Hills, Mich. - FIAT Brand North America and Vans are expanding their partnership this year to include activities during the Vans Triple Crown of Surfing in Hawaii and the Los Angeles Auto Show this November.
Now through Nov. 23 at the Turtle Bay Resort in Oahu, Vans will fill a Fiat 500L with its shoes and offer beachgoers, as well as global webcast viewers, the opportunity to guess how many pairs are inside the vehicle. The Fiat 500L will then move to the beach during the Vans World Cup of Surfing on Sunset Beach on Nov. 24 where it will remain until Dec. 6. The winner will receive a Mark Richards custom shaped surfboard, as well as Vans for one year (12 pairs of shoes). Mark Richards won the first contest at Sunset Beach 40 years ago.
“We are truly excited to expand our partnership with Vans in various events across the country," said Jason Stoicevich, Head of FIAT Brand North America, Chrysler Group LLC. "Similarly to Vans, our customers celebrate fun, personality and doing what they love. The FIAT brand enables self-expression, and we look forward to discovering new ways to further collaborate with Vans."
In addition, the Fiat 500L Vans design concept car that debuted during this summer's 2014 Vans US Open of Surfing in Huntington Beach will appear on the floor of the Los Angeles Auto Show from Nov. 19 through Nov. 30. The Fiat 500L Vans design concept car echoes Vans’ original high-top shoe, the Sk8-Hi, including vintage palm-patterned canvas, Vans logo stickers on the instrument panel and Vans Waffle Sole on the pedals and in storage bins. On the exterior, the roof displays the iconic Vans Checkerboard pattern, while the step pad, cladding and grille texture are accented with the Waffle Sole design. Other unique features include a two-tone body color paint scheme, 18-inch matte black wheels and a roof rack with a basket and a double-decker surfboard carrier.
The FIAT brand first partnered with Vans in July 2013 during the Vans US Open of Surfing in Huntington Beach and continued the alliance during the 2014 event. 
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear and apparel brand. Vans collections include authentic footwear, apparel, accessories and snowboard boots that are sold globally in more than 170 countries through a network of subsidiaries, distributors and international offices. VF Outdoor, Inc. owns and operates more than 415 stores of the Vans brand in the United States and internationally, each offering a range of Vans footwear and apparel while communicating the brand’s rich heritage. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of musicians, artists and athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Vans Pool Party, the Vans Warped Tour® and surfing’s most prestigious contest, the Vans US Open of Surfing.
Vans, “Off the Wall” Since ’66 
FIAT Brand
FIAT brand celebrates its 120th anniversary. For more than a century, some things haven’t changed. Head-turning Italian design and the ultimate fun-to-drive factor come standard with every FIAT. 
FIAT is the only brand in the industry to offer standard turbo powertrains that deliver at least 30 mpg across its entire product lineup. The all-turbo lineup includes the all-wheel-drive Fiat 500X compact crossover, the Fiat 124 Spider roadster and the five-passenger Fiat 500L utility vehicle. FIAT is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit   

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