500X Newsroom

FIAT Brand Announces New Chrome Appearance Groups for Fiat 500L and 500X Models

July 18, 2018 Based on the Fiat 500L Pop model, the 2018 Fiat 500L Chrome Appearance Group adds premium exterior features, including front-fascia chrome accents, rear-reflector chrome bezels, body-side molding chrome accents, fog lamps and 17-inch aluminum wheels with black pockets.

FIAT Brand Introduces New 2018 Fiat 500X Adventurer Edition

June 11, 2018 The FIAT brand announced today the new 2018 Fiat 500X Adventurer Edition, which adds another way for FIAT customers to seek new paths with customized options on the Italian-designed, fun-to-drive small crossover.

FIAT Brand Announces New Blue Sky Edition for 2018 Fiat 500X Models

April 30, 2018 The FIAT brand announced today the new 2018 Fiat 500X Blue Sky Edition, further expanding customization options for the Italian-designed, fun-to-drive crossover.

FIAT Brand Introduces New 500X Urbana Edition

September 7, 2017 The FIAT brand announced today the addition of the Urbana Edition to its Italian-designed, fun-to-drive Fiat 500X lineup, offering customers yet another way to showcase their personality with their FIAT vehicle.

2018 Fiat 500X Fact Sheet

September 1, 2017 New for 2018: Uconnect 4 system standard on all 2018 Fiat 500X models and includes a 7-inch display plus Apple CarPlay and Android Auto capability.

Clio Key Art Awards Give Gold to the FIAT Brand and Paramount Pictures for “Zoolander 2” Fiat 500X Advertising Campaign

October 25, 2016 The Clio Key Art Awards awarded gold to the FIAT brand and Paramount Pictures for the co-branded “Zoolander 2” advertising campaign featuring the Fiat 500X and Derek Zoolander.

2017 Fiat 500X Fact Sheet

September 1, 2016 The 2017 Fiat 500X delivers the Italian design and engaging driving dynamics that are synonymous with the FIAT brand. The 500X offers an advanced all-wheel-drive system, functionality, and a full array of safety, comfort and convenience features.

'A Whole New Way to Look at FIAT' Marketing Campaign Debuts for Fiat 500X Crossover

August 8, 2016 The FIAT brand has launched a new television and online marketing campaign, “A Whole New Way to Look at FIAT,” for the Fiat 500X crossover.

2016 Fiat 500X Receives Autotrader Must Test Drive Award

March 22, 2016 After a thorough, in-depth evaluation by the staff at Autotrader, the 2016 Fiat 500X earned a Must Test Drive award. The awarded vehicles are chosen based on a diverse set of criteria outlined by Autotrader’s editorial experts, who log thousands of miles test driving the latest cars, trucks and SUVs on the road. 

Derek Zoolander is Face of New Fiat 500X Advertising Campaign

January 10, 2016 FCA US LLC and Paramount Pictures have teamed up for a second partnership, this time with the FIAT brand in a new co-branded marketing collaboration that casts world renowned international supermodel Derek Zoolander as the new face of the all-new Fiat 500X cross-over.

Chrysler 200, All-New Fiat 500X Reprise IIHS Top Safety Pick+ Rating for 2016

December 10, 2015 The Insurance Institute for Highway Safety (IIHS) today announced the 2016 Chrysler 200 and the all-new 2016 Fiat 500X merit Top Safety Pick+ ratings for 2016. The 200 mid-size sedan and 500X small crossover also earned the distinction in 2015. Top Safety Pick+ is the highest rating given by the IIHS.

All-New 2016 Fiat 500X Named Top Safety Pick+ by IIHS

October 6, 2015 The Insurance Institute for Highway Safety (IIHS) today named the all-new 2016 Fiat 500X small crossover a 2015 Top Safety Pick+, its highest rating.

Mopar Announces Accessory Pricing for the All-new 2016 Fiat 500X

June 11, 2015 The all-new 2016 Fiat 500X provides plenty of opportunities for owners to customize the compact crossover, but an assist from Mopar is taking personalization possibilities to the “X-treme.” FCA US service, parts and customer-care brand will offer more than 100 Mopar accessories to personalize the latest addition to the FIAT lineup in North America.

FCA US and FIAT Brand Paint the Motor City ... Rainbow!

June 5, 2015 Each year, during the first weekend in June, Detroit is blanketed in the colors of red, orange, yellow, green, blue and purple, celebrating lesbian, gay, bisexual, and transgender (LGBT) culture at Motor City Pride. The two-day festival, complete with a parade, is the largest LGBT gathering in Michigan.

Jones Soda Co. and the FIAT Brand Announce the 3rd Annual "Jonesin' for a Fiat 500X" Summer Photo Contest

June 3, 2015 Jones Soda Co., a leader in the premium soda category and known for its unique flavors and branding, and the FIAT brand today announced the return for a third year in a row of the "Jonesin' for a Fiat 500X" summer photo contest.

FCA US Takes Three Spots in Top 15 in USA TODAY Ad Meter Results and Places #1 of all Automakers with “The FIAT 500X Blue Pill”

February 2, 2015 The annual USA TODAY Ad Meter results are in, with FCA US LLC taking three of the Top 15 spots in the annual poll, and placing #1 in the automotive category. “The FIAT 500X Blue Pill” took the #3 position overall (and #1 in automobile category); Dodge brand’s “Wisdom” took the #6 position (the #2 spot in automobile category) and Jeep® brand’s “Beautiful Lands” placed #15 overall (and #5 spot of all automobile brands).

Customers Can Now Configure Their All-new Fiat 500X Crossover, Starting at $20,000 MSRP

February 1, 2015 On the heels of the FIAT brand’s return to Super Bowl advertising, FIAT fans can now configure the 2016 Fiat 500X at www.fiatusa.com. Pricing for the all-new crossover, which will arrive in the U.S. market in the second quarter of 2015, starts at $20,000 MSRP.

FCA US Uses Television’s Biggest Stage – Super Bowl XLIX – to Celebrate Two Significant Brand Events: Global Launch of Newest FIAT and Dodge Brand’s 100th Anniversary Milestone

February 1, 2015 The global launch of FIAT brand’s newest vehicle, the all-new 2016 Fiat 500X crossover, and Dodge brand’s 100th anniversary, the only American Fiat Chrysler Automobiles N.V. brand to achieve this major milestone, were celebrated in the first two of three videos FCA US LLC aired in tonight’s Super Bowl XLIX telecast.

FIAT Brand Continues to Expand With All-new Fiat 500X

November 20, 2014 The all-new 2016 Fiat 500X is the latest addition to the FIAT lineup in North America, providing authentic Italian design and engaging driving dynamics synonymous with the FIAT brand.

Mopar Offers ‘X-Treme’ Personalization With More Than 100 Accessories Available for the All-new 2016 Fiat 500X

November 20, 2014 The all-new 2016 Fiat 500X provides owners plenty of opportunity to customize the compact crossover, but an assist from Mopar is taking personalization possibilities to the “X-treme.” FCA’s service, parts and customer-care brand will offer more than 100 accessories to help make the latest addition to the FIAT line-up in North America uniquely yours.

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